On March 17, the Dongguan Municipal Housing and Urban-Rural Development Bureau released its official report on the online contract signing data for commercial residential properties in February 2025. The figures reflect a contrasting dynamic between the new and second-hand housing markets, with new homes showing strong performance and second-hand transactions experiencing a slowdown.
According to the report, 1,562 new commercial housing units (with more than four above-ground floors) were sold online in February, with an average contract price of 24,450 RMB per square meter. This marks a month-on-month increase in both volume and price. In contrast, the second-hand housing market recorded 1,601 online sales, with an average price of 15,126 RMB per square meter, representing a decline in both metrics compared to January.
Among all sub-districts, Nancheng topped the new housing price list with an impressive average of 42,031 RMB/sqm. It was followed by Dongcheng (36,372 RMB/sqm), Songshan Lake High-tech Zone (36,215 RMB/sqm), and Binhaiwan New Area (34,675 RMB/sqm). Notably, Songshan Lake not only had one of the highest average prices but also led the city in transaction volume, with 880 new homes sold, accounting for more than half of Dongguan’s total new home transactions for the month. It’s important to note that this figure includes sales from “three-limit housing” (affordable housing with price, size, and sales restrictions).
Other areas such as Fenggang, Tangxia, Nancheng, and Dongcheng also showed solid performance in new home sales.
Analysts from Centaline Property Research Institute noted that favorable national housing policies introduced since the beginning of the year have helped stabilize and revive the real estate market, particularly in first-tier cities. These changes have created ripple effects, accelerating market recovery in regions like Dongguan. The supply-demand dynamic is gradually balancing, with certain areas even showing signs of undersupply.
On the developer side, many real estate companies launched aggressive sales promotions after the Spring Festival, including price cuts, low down payments, commission increases, free parking spaces, and home appliance giveaways—successfully stimulating buyer interest. Some projects, such as Qifeng Runfu and Songhu Runfu, resumed strong sales activity post-holiday after pre-holiday inventory replenishment.
However, market polarization remains evident, with certain areas continuing to outperform others.
In the second-hand market, Songshan Lake led with an average price of 32,114 RMB/sqm, followed by Nancheng (21,665 RMB/sqm) and Daojiao (19,035 RMB/sqm). In terms of transaction volume, Nancheng ranked first with 124 second-hand deals, ahead of Changping (122) and Zhangmutou (115).
