Dongguan Furniture Industry Powers Ahead with Cross-Border Innovation at 53rd International Famous Furniture Fair
Dongguan, China — March 15, 2025
Renowned as the heart of China’s furniture industry, Dongguan continues to cement its leadership with an innovative push toward cross-border digital transformation. At the opening of the 53rd International Famous Furniture (Dongguan) Exhibition, over 1,200 full-category brands filled eight themed pavilions at the Guangdong Modern International Exhibition Center in Houjie Town, drawing nearly 200,000 participants across 30+ supporting events.
Amid this vibrant showcase, the Dongguan Cross-Border E-Commerce Association, guided by the Dongguan Municipal Bureau of Commerce, launched the Dongguan Furniture and Home Furnishing Industry Belt Global Matchmaking Conference—a strategic forum blending “exhibition + cross-border e-commerce + industry belt” into a powerful new service model.
Driving Industrial Upgrades Through Digital Globalization
Supported by leading platforms such as eBay, Dajian Cloud Warehouse, QAZPOST, and Haimaohui, the matchmaking conference brought together government officials, industry leaders, and service providers to facilitate deeper links between Dongguan’s manufacturing power and the trillion-dollar global e-commerce market.
Pang Yuchao, Deputy Director of E-Commerce at the Dongguan Commerce Bureau, and Zhang Shuyong, President of the Cross-Border E-Commerce Association, were among the key figures present. Their participation underlined strong government commitment to building bridges between Dongguan’s manufacturing legacy and future-facing digital commerce.
Key Insights and Platform Strategies
The event delivered a full day of actionable insights:
- eBay’s Lin Yubin, Business Development Manager for Greater China, unveiled the platform’s 2025 seller recruitment policy and shared valuable data on top-selling home products in Europe and North America, guiding local enterprises in product selection and market entry strategies.
- Dajian Cloud Warehouse’s Gold-tier Supply Chain Manager, Huang Hongming, introduced practical case studies around multi-channel B2B distribution for furniture exports, offering new pathways for businesses seeking overseas wholesale growth.
- Haimaohui CEO Yona provided a deep dive into Amazon’s dual-account strategy (SC + VC), demonstrating how this model accelerates international exposure for large-scale home goods.
- Zhou Xiaoying, Senior Project Manager at China Post’s Dongguan International Division, presented logistical insights under the theme “Furniture Without Borders, Postal Links Worldwide,” directly addressing industry-wide pain points in cross-border shipping for bulky products.
- Liu Dongkai, Director of the Xinhua Digital Economy Base, revealed the Dongguan TOP100 Brand Globalization Plan, introducing a comprehensive support package from international media promotion to JD.com self-operated onboarding, cross-border store incubation, and supply chain financial services.
A Launchpad for Global Growth
This landmark event showcased more than just insights—it was a hands-on opportunity for Dongguan enterprises to engage directly with the global marketplace. With over 30 years of industry development, Houjie’s furniture belt—home to more than 1,000 upstream and downstream enterprises—is poised to evolve from a manufacturing stronghold into a world-class brand ecosystem.
As Dongguan accelerates the integration of traditional industry with digital innovation, platforms like this matchmaking conference will continue to shape the next chapter in the city’s industrial story.
Looking forward, the Dongguan Cross-Border E-Commerce Association will continue to respond actively to the national call for “cross-border e-commerce + industrial belt,” empowering more local businesses to go global with confidence, creativity, and cutting-edge capability—showcasing the true strength of Bay Area Manufacturing to the world.
